In this short video, we'll cover the best way to monitor your strategy with SEO reporting, including:

Why are reports important?

• • Monitor and report on your SEO results to stay agile and improve your strategy regularly.
  • Monitor content performance to understand how you compare to competitors and to find gap in comparison to rivals or the industry.
  • Use data from Similarweb to keep track of your keywords and uncover new opportunities.

Common terms you will hear often include:

• • Traffic to visits - refers to how much search traffic is arriving at your site.
  • Unique visitors - refers to how many people are arriving at your site.
  • Pageviews - refers to the number of web pages that are being looked at during sessions.
  • Ranking metrics - the main ones are Global rank / Country rank / Industry rank. Each defines how and where you rank based on the selected metric.
  • Bounce rate - refers to how many people are leaving your website as soon as they arrive, indicating that the content isn’t relevant to them.

When talking to executives or heads of departments, you'll want to show them high-level insights such as company-wide ranking updates of your company vs. competitors. When talking about SEO managers, the reports will be more in-depth and include metrics such as backlinks and specific pages that are trending over time.

Use Similarweb Digital Marketing Intelligence to run all of your SEO reports, including a range of benchmarking audits and reports against key players in your landscape.