Market Research for Publishers

About this course

Market Research is crucial for any business at any stage of growth, especially Publishers. Taking this free course will help you grow your functional knowledge for various Publishing roles with Similarweb application, and will help you identify content that resonates with your audience and discover new audiences to acquire and retain.

This course is for:

Audience Development teams to identify content to create that resonates with your target audience
Consumer Revenue teams to discover new audiences to acquire and retain

Upon completion, you will receive a Certificate of Completion which you can share on LinkedIn.

Are you ready? Get started by downloading our participant guide so you can make notes as you go along.

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About the instructor:

Rachel, Senior Product Education Manager, has been at Similarweb for over four years.

Rachel Rix

Rachel started in the Client Services team, supporting customers from a range of industries and roles on how to maximize their value and ROI from Similarweb's products. Rachel brings this training expertise and love of building relationships to empower learners with the Academy.

Connect with Rachel!

If you have any feedback or questions, email Rachel at learn@similarweb.com

Curriculum

Introduction
Course Intro: Market Research for Publishers
Welcome to Market Research for Publishers
Audience Development
Create content that resonates with your audience
Demo: Find new content and growth opportunities with Similarweb
Time to test your knowledge!
Consumer Revenue
Acquire, convert & retain audiences
Demo: See audience browsing behavior with Similarweb
Demo: Discover what content is preferred with Similarweb
Demo: Improve traffic to your subscription page with Similarweb
Time to test your knowledge!
Summary
We'd appreciate your feedback!
Next steps

About this course