Market Research for E-commerce

About this course

Market Research is crucial for any business at any stage of growth, especially Ecommerce. Taking this free course will help you grow your functional knowledge for various Ecommerce roles with Similarweb application. Ecommerce market research will help your Ecommerce business stay on top of what consumers purchase and improve the retention of your customers.

This course is for:

Category Managers who need to track category, brand and product performance
Strategy & Consumer Insights who need to improve retention of customers

This free course is a mixture of functional knowledge with Similarweb applications. Upon completion, you will receive a Certificate of Completion which you can share on LinkedIn.

Are you ready? Get started by downloading our participant guide so you can make notes as you go along.

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About the instructor:

Rachel, Senior Product Education Manager, has been at Similarweb for over four years.

Rachel Rix

Rachel started in the Client Services team, supporting customers from a range of industries and roles on how to maximize their value and ROI from Similarweb's products. Rachel brings this training expertise and love of building relationships to empower learners with the Academy.

Connect with Rachel!

If you have any feedback or questions, email us at learn@similarweb.com

Curriculum

Introduction
Welcome to Market Research for E-commerce
Category Manager
Track category, brand & product performance
Demo: How to track category sales & growth with Similarweb
Time to test your knowledge!
Strategy & Consumer Insights
Improve retention of customers
Demo: How to optimize retargeting campaigns with Similarweb
Demo: How to analyze competitors' subscribe & save to fine-tune your strategy with Similarweb
Time to test your knowledge!
Summary
Next steps
We'd appreciate your feedback!

About this course