- Introduction
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Welcome to Fundamentals of Market Research
- Quickly respond to your audiences with Consumer Research
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Use consumer research to grow your audience
- Reach your audience faster
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Who are your audience and where do they hang out
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Demo: Find out who's spending time on your website with Similarweb
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Demo: Use channel data to find growth opportunities
- Target your audience faster
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Uncover your audience's interests
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Demo: Find what and where your audience is searching for with Similarweb
- Predict your audience faster
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Use trendspotting to predict your audience
- Grow your audience faster
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Expand into new markets
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Demo: Find & justify which region to expand into with Similarweb
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Time to test your knowledge!
- Summary
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Survey
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Next steps
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Fundamentals of Market Research Part IV: Consumer Research
In this free course, you'll learn how to use Consumer Research to find, reach, target and grow your audience. Register HERE!
Market Research is necessary for any business at any stage of growth.
In this course, the Fundamentals of Market Research Part IV: Consumer Research, you'll apply the market research method Consumer Research to find and grow your audience.
You'll learn how to:
- Find out who your audience is and where they hang out
- Uncover what your audience is interested in
- Predict consumer trends with trendspotting
- Grow your audience by expanding into new markets
Whether you’re launching a new business, optimizing your existing business, entering a new market or growing your audience, Consumer Research is a must.
This free course is a mixture of functional knowledge with Similarweb applications.
Upon completion, you will receive a Certificate of Completion which you can share on LinkedIn.
Are you ready? Get started by downloading our participant guide so you can make notes as you go along.
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About the instructor:
Rachel, Senior Product Education Manager, has been at Similarweb for over four years.
Rachel started in the Client Services team, supporting customers from a range of industries and roles on how to maximize their value and ROI from Similarweb's products. Rachel brings this training expertise and love of building relationships to empower learners with the Academy.
Connect with Rachel!
If you have any feedback or questions, email Rachel at learn@similarweb.com