- Introduction
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Welcome to Fundamentals of Market Research
- Be the ultimate competitor with Competitor Benchmarking
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Use competitor benchmarking to grow your business
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Be a better competitor by achieving end-to-end benchmarking
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Demo: How to assess your growth potential with Similarweb
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Demo: Find out who leads for scale and efficiency with Similarweb
- Benchmark the different divisions of your business
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React to change in demand at category level
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Demo: Assess the popularity of products with Similarweb
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Time to test your knowledge!
- Summary
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Survey
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Next steps
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Fundamentals of Market Research Part III: Competitor Benchmarking
In this free course, you'll learn how to use Competitor Benchmarking to outperform your competitors in terms of traffic, engagement and other metrics. You'll also learn how benchmark the different categories and products of your business. Register HERE!
Market Research is necessary for any business at any stage of growth.
In this course, the Fundamentals of Market Research Part III: Competitor Benchmarking, we will explore how to apply the research method Competitor Benchmarking to outperform your competitors.
You'll learn how to:
- Conduct end-to-end benchmarking of your site across a range of metrics
- Benchmark the different categories, topics, brands and divisions of your business
Whether you’re launching a new business, optimizing your existing business or entering a new market, Competitor Benchmarking is a must.
This free course is a mixture of functional knowledge with Similarweb applications.
Upon completion, you will receive a Certificate of Completion which you can share on LinkedIn.
Are you ready? Get started by downloading our participant guide so you can make notes as you go along.
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About the instructor:
Rachel, Senior Product Education Manager, has been at Similarweb for over four years.
Rachel started in the Client Services team, supporting customers from a range of industries and roles on how to maximize their value and ROI from Similarweb's products. Rachel brings this training expertise and love of building relationships to empower learners with the Academy.
Connect with Rachel!
If you have any feedback or questions, email Rachel at learn@similarweb.com