- Introduction
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Welcome to Fundamentals of market research
- Why is market research crucial
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Market research for any business
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Market research frameworks
- Market research in the digital world
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Market research in the digital world
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Time to test your knowledge!
- Summary
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Survey
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Next steps
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Fundamentals of Market Research Part I: Introduction to Market Research
In this free course, you'll learn the value, concepts and methods of conducting Market Research. Register HERE!
Market Research is necessary for any business at any stage of growth.
In this course, the Fundamentals of Market Research, you'll gain the foundational knowledge required to get started with your research including the value of market research, the basic concepts, and methods of conducting research. And, you'll dive into the process of planning and carrying out effective market research.
Then, we will explore how to apply these research methods with:
- Market Analysis to map out your landscape
- Competitor Benchmarking to outperform competitors
- Consumer Research to find and grow your audience
Whether you’re launching a new business, optimizing your existing business or entering a new market, any business decision starts with market research.
This free course is a mixture of functional knowledge with Similarweb applications. Upon completion, you will receive a Certificate of Completion which you can share on LinkedIn.
Are you ready? Get started by downloading our participant guide so you can make notes as you go along.
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About the instructor:
Rachel, Senior Product Education Manager, has been at Similarweb for over four years.
Rachel started in the Client Services team, supporting customers from a range of industries and roles on how to maximize their value and ROI from Similarweb's products. Rachel brings this training expertise and love of building relationships to empower learners with the Academy.
Connect with Rachel!
If you have any feedback or questions, email Rachel at learn@similarweb.com